Today’s Top Ecommerce News

How ecommerce sites can cater for the ‘just browsing’ shoppers (eConsultancy)
“Econsultancy recent Reducing Customer Struggle report reveals that a staggering 73% of the companies surveyed admit that they are unaware of the abandonment reasons. “I’m just browsing” is reported as one of the major abandonment reasons. This reason accounts for anywhere between 37% to 57% of the total online shoppers who left without paying. To address the ‘just browsing’ shoppers, some ecomemrce sites offer shoppers the option to save their wish list for a later time.”

Mobile is key driver for changes in payments technology (Payments Cards & Mobile)
“According to the recent IMRG Capgemini Quarterly Benchmarking Study, a third (32%) of all online sales were made over mobile devices between November 2013 and January 2014 – and this figure is only set to grow. Connectivity has changed the way consumers shop and interact with retailers and banks, with mobile we’re now browsing and buying more on the move than ever before.”

5 Ways to Increase Sales from Returning Customers (Practical Ecommerce)
“Retailers spend millions of dollars every year on increasing sales from returning customers. They utilize loyalty programs, special campaigns, and personalized discounts — all presumably based on a customer’s lifetime value. These programs have been reasonably successful. But there are other ways to increase sales from returning customers. This post shares five ways to do that.”

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