Today’s Top Ecommerce News

Transforming the Digital Experience for Luxury Brands (Get Elastic)
“The rainmakers in luxury are looking beyond the online catalog model and embracing CMS-driven ecommerce, building content-rich web and mobile experiences that tell the brand story, while enabling commerce where its needed within this content. Not just on the web, but in mobile apps, in-store experiences, and new and emerging touchpoints. What does this look like in the wild?”

Changes to Facebook Pages, News Feed, Ads Affect Merchants (Practical Ecommerce)
“Merchants that run multiple ads and campaigns should benefit from this new structure. Including the new intermediary level (ad sets) will serve to better organize ad buys and make ad optimization, performance measurement, and ad-spend tracking easier. Facebook said that the new structure will be reflected worldwide across all ad interfaces, including the Ads Create Tool, Ads Manager, and Power Editor.”

3 eCommerce Big Data Predictions (IDF Marketing blog)
“The focus of eCommerce at the moment is to make the customer’s journey more efficient, personalized and even automated. Tools for personalized marketing are designed to mimic deep learning and the workings of the brain. Big names such as Netflix, Google, Facebook, Amazon and Yahoo are publicly embracing the future of working with customers using technology that makes them feel close. An example of this would be how Amazon has recently patented anticipatory deliveries for their customers, and Facebook predicting when two users are going to change their relationship status.”

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