Through a Google search for lamps, I discovered an ecommerce site called Lumesty. This e-retailer sells lighting, light bulbs, and electrical products. Though the branding is strong on this good-looking site, I uncovered some elements that seemed a bit strange. It all began on the home page when I noticed this site lacks a top navigation menu. As you can see in the screenshot below, the three main categories of light bulbs, lighting and electrical are positioned toward the bottom. This isn’t a problem here, but it becomes a problem as users browse through other pages and then can’t easily return to the main categories. A top navigation would make that simpler.
I clicked on the Shop Lighting button to view the category. What I found here was a pretty interesting taxonomy in the left navigation. I can choose indoor or outdoor, and then below that, select which type of light fixture. It’s not a bad method of helping shoppers narrow down their search, but I will say that some of the little icons are a bit distracting and hard to make out.
I ended up just clicking on the large photo of a kitchen to shop the indoor light fixtures, and from here, I began to select sub-categories. One great aspect of this left menu is that you can actually select more than one type of lighting to view at the same time, and it even opens more specialized options as you go. You can see this under Nightlights. However, I still think this menu is lacking in other ways. I cannot filter for other features, like height, color, assembly required, energy efficient, etc. There is a sorting menu, but the options is offers is limited, and since this page only displays 6 items at a time, it’s not very helpful. At the very least, Lumesty’s emphasis on customer service, by providing a live chat feature and their phone number in big, bold text at the top of every page, can help shoppers in need.
When I visited the product detail page for a 13 inch desk lamp, I found this page too was strange. It shows basically the same information twice, offering the quick features from the category page just above the more detailed description. I really don’t see the point in repeating that quick view here, and I suggest eliminating it. Adding more product images to offer people additional views of the item would also be nice.
Another thing that caught my eye on this page appeared when I clicked on the Product Specifications tab. Here, Lumesty offers 2 really nice charts that clearly show customers the dimensions and other features of this lamp. However, there is one row that seems out of place: Waterproof. Okay, I can understand that for outdoor lighting, you would want to know if the product can hold up to rainy weather. But for indoor lighting, this seems out of place, and hopefully, pretty obvious.
So there are some good things on Lumesty’s ecommerce storefront. The emphasis on customer service, along with the great branding and look, definitely go a long way. But this site could go even farther with some updates to their navigation, including adding a top navigation menu and more filters to the category pages.