Today’s Top Ecommerce News

B-to-B: 7 Reasons to Invest in Social Media (Practical eCommerce)
“Online retailers are investing heavily in social media content and marketing. Many B-to-B companies say that it’s too difficult to measure the results on their revenues or that their customers do not use those venues to make purchase decisions. It’s time to rethink those notions. Social media is one of the most effective ways to build a community around your brand and increase your revenues in all channels, not just your ecommerce channel. A growing number of buyers of your products are also using those venues every day, even while they are at work. Make sure that your B-to-B company is available at all the various touch points, to connect with your customers and prospects.”

Which ecommerce security logos do users trust? Do they matter? (eConsultancy)
“Third party trust logos are used on most ecommerce sites, with the intention of reassuring potential customers that they can shop safely with the retailer in question. There are a lot to choose from, and a recent Baynard has looked into which logos are most trusted by US shoppers. In this post, I’ll take a look at the test and the results, as well as whether we need trustmarks on ecommerce sites at all…”

Customer engagement is key to staying on top of beauty ecommerce (CosmeticsDesign.com)
“Matching the right product and ensuring consumer engagement is vital to staying ahead in beauty ecommerce, and mobile is tipped to grow in the next few years.”

 

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