Today’s Top Ecommerce News

Clarus Offers Etailers a Prime-ish Loyalty Platform (Ecommerce Times)
“It is built on a platform Clarus has been offering for years — — that was further developed to become a prepaid shipping/loyalty program for retailers to white label. “It combines our platform and loyalty program, with not just front-end marketing but also product configuration, benefit structuring, and the back-end customer service fulfillment piece,” Caporaso said. This past holiday season Clarus Loyalty made a high-profile splash when MasterCard used it to offer customers free shipping.”

China’s Alibaba ventures further into fulfillment and banking (Internet Retailer)
“A hunger to keep learning and working on ways to drive ecommerce in China and beyond has fueled significant growth for Chinese ecommerce company Alibaba Group Holdings Ltd. The company, which was launched in 1999 by former English teacher Jack Ma with a lean staff of 18, today employs 20,000 workers across the globe. The company posted revenue of $4.89 billion for the first three quarters of 2013, up 60% from the same period in 2012.”

Using Facebook’s Lookalike Audiences to Find Ecommerce Prospects (Practical eCommerce)
“According to Facebook, Lookalike Audiences help you “reach people who are similar to your current customers for fan acquisition, site registration, off-Facebook purchases, coupon claims and brand awareness.” I addressed Custom Audiences previously, in “Creating Facebook Ads Using Custom Audiences.” In this article, I’ll explain how to create a Lookalike Audience.”

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