Today’s Top Ecommerce News

Using Email Marketing to Generate New Customers; 6 Pointers (Practical Ecommerce)
“But what about using email to generate new leads, and new customers? We’ve previously addressed strategies for growing an email list, to attract prospects, at “7 Tips to Grow Your Email Subscriber List” and “Using Email for Customer Acquisition.” Getting prospects to subscribe is the first step. The second is getting them to convert, to actually purchase products and services from your site. This article will cover six pointers to remember, to convert new email subscribers to customers.”

YC-Backed Two Tap Wants To Fix Mobile Checkouts (Tech Crunch)
“Two Tap is essentially a mediator between the user and the company’s online ordering system. It doesn’t manage any money itself (though it stores credit card data on its PCI-compliant servers). Instead, it presents the user to the merchant and handles the checkout process for them. This way, you just sign in to your Two Tap account and you are done with the checkout in – you guessed it – two taps.”

Bad Weather Linked to Good Sales for Online Merchants (eCommerce Bytes)
“Custora said that despite government data showing overall retail sales declined 0.4% in January year-over-year, its data shows ecommerce sales grew 8% for the month. And the severe winter weather may have something to do with it. Custora, which help online retailers better understand and market to their customers, analyzes data from over 100 of its ecommerce customers, over 70 million online shoppers and over $10B in ecommerce revenue. Custora customers include Etsy and Fab.”

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