Today’s Top Ecommerce News

This New ECommerce Site Is the Worst Thing to Happen to Impulse Shoppers Since eBay (Yahoo! Finance)
“Either the best or the worst thing possible has happened to impulsive shoppers in America: a new ecommerce site called Drop ‘Til You Shop has managed to turn online shopping into a nail-biting, multiplayer game of Deal or No Deal. At its core, Drop ‘Til You Shop is like an online clearance rack, offering up products that would otherwise wind up buried in sales bins at bricks-and-mortar retailers and take months to clear out. But instead of throwing a bunch of deals up at once and giving users a certain time limit to purchase them (a la Groupon or eBay), the site posts just three deals at a time and gives shoppers mere seconds to snap them up while the price drops before their eyes. There’s just one catch — you’re competing against other shoppers to purchase products at the same time.”

To Implement B-to-B Ecommerce, Empower Marketing not IT (Practical Ecommerce)
“What is the goal of B-to-B ecommerce? It’s to sell your products. It uses technology to deliver product content, a shopping cart, and business rules for customers to complete a purchase based on their unique relationship with your company. Marketing needs to define what that store looks like and what’s in it. They are the ones who will create and maintain content and merchandising on a daily basis. They are responsible for driving traffic to the store. They also must work hand-in-hand with sales to mitigate channel conflict and maximize the potential revenue and operational improvements from the investment.”

How Can Amazon Raise Prime Membership Rates Without Alienating Shoppers? (Forbes)
“Among current Amazon Prime members, the majority (63%) indicate that the current $79 fee is their ceiling for the yearly service, which includes free two-day shipping as well as complimentary access to a selection of eBooks as well as its Instant Video service. Three in ten current members (29%) would be willing to pay an additional $10 to $20, while a very limited percentage (8%) would accept a rate hike of $30 or more.”

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