Today’s Top Ecommerce News

How to Integrate Cloud-based Platforms (Practical Ecommerce)
“Ecommerce businesses increasingly rely on cloud-based applications, such as hosted shopping carts, analytics platforms, cloud-based accounting, customer service tools, and more. To operating smoothly, a merchant’s cloud-based apps should integrate with each other, to save time and to otherwise prevent data loss and ensure accurate reporting. It’s important, therefore, to have an integration mindset when choosing and using software-as-a-service solutions.”

How Rue La La stays ahead of mobile shoppers (Internet Retailer)
“The company debuted its first mobile web site in 2009 and first mobile app in 2010—the retailer employed many outside consultants to help build apps for smartphones and tablets. Eventually though, it built up its own in-house team of experts because mobile clearly emerged as one of the fastest-growing pieces of the business, Standiford said. Having its own mobile development staff allows the retailer to move quickly and work on multiple mobile projects at once.”

The Importance of high quality product data (eConsultancy)
“Product attributes include: price, description, images etc. and the most effective way of extracting rich product data from ecommerce websites is through screen scraping as this tends to be the most reliable source of merchant product information. If attributes are missing from a product data feed consumers will not be able to see all product information. If this happens, the advertiser loses credibility with the consumer as well as value, because their products cannot be integrated into any channels that require those missing attributes.”

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