In a matter of a few months, flat design has been making an appearance on most, if not all, ecommerce sites in some way, shape or form. Flat design is essentially a minimalist approach that takes on the foundational components that can include color, shape, and typography to project meaning. It’s no surprise that we’re seeing the flat look just about everywhere. Apple, Microsoft, and even Google have made the switch to this simplified style. The trend continues to grow, but why? What draws us toward flat design?
While there are many cult followers of the flat design look, always remember that it is not the end-all solution to every design problem. With digital interfaces growing exponentially every day, there is a need for cleaner, more user-friendly designs that will help both the company and then consumer. It’s up to you to determine which style is the best fit for your brand and customers.