4 Tips for Ecommerce Success in 2014

If you started your own ecommerce site in 2013, then I tip my cap to you. You’ve probably had a very long, stressful year. You’re probably exhausted from building up your site and reaching out to every available source you know for advice. You’ve probably made numerous mistakes in your first year, and hopefully have been able to overcome them and find success.

But as you already know, it’s still an uphill battle. According to the U.S Small Business Administration (SBA), nearly a third of all start-ups fail within the first two years, and almost 60% of start-ups go out of business by their fourth year. These statistics shouldn’t surprise you. So how can you  increase your chances of succeeding with your venture?

 

Take this advice (one of my personal favorites) from Bill Gates, and focus on learning from your mistakes! If you don’t learn from your mistakes now, you’re due to repeat them in the future. A sign of a good entrepreneur is the ability to recognize when you have made a mistake, and make changes accordingly. For example, that site layout that you think is unique and easy to navigate may not appear so to your customers. Don’t get upset, but don’t forget to review what was difficult about accomplishing the task or why your idea didn’t work.

When you accomplish one of your goals, give yourself a pat on the back and examine why you were successful.  It can be extremely difficult to stand out as an ecommerce website. Having an open mind when building your site can help you understand what your customers want when searching online and how you can deliver that value to them.

Tips for 2014

If you’re looking for inspiration on areas where you can improve your ecommerce site, here are a few tips that can help you increase your chances of success in 2014.

1. Make your products visible

  • A recent study conducted by optimization agency Optimics found that having large product images can increase your conversion rate by up to 9%. Having large, clear images of your products can lead to lower bounce rates and increase time spent browsing other product pages. A good example of a site that effectively showcases their products is Ties.com. A neat feature the site uses is the lightbox effect to offer close ups of the ties. Use appropriate background lighting and colors to really showcase your product.

2. Build your mobile presence

  • Create a mobile version of your site! More than 60% of U.S. mobile phone users own a smartphone and are using them to search for product info, and even make purchases. Build a mobile version of your site and make sure the checkout process is functional. Need inspiration? Check out Timberland’s site on your phone. The outdoor shoe company’s site features easy to use navigation and high quality images of their products. Not having a mobile friendly site can be suicidal to your business. Don’t forget about tablets, too!

3. Be creative with your emails

  • Make an effort to personalize your emails to your audience. Consider how many different subscribers are in your mailing list: prospective customers, existing customers, new customers, and former customers. Each of these segments need a specific email tailored towards their interests. Have a look at one of BarkBox‘s confirmation emails below.

4. Keep gathering customer input

  • Take to social media and ask your customers what they like about your website and what can be improved. You can also include short surveys in your emails asking for customers for input on your site.

Don’t be afraid to take risks with your site in 2014. Do your homework when you make a big decision, and learn from the results of the decisions you make, in both success and failure.

3 Comments

2 Comments

  1. Adam Adolfsson
    Posted January 29, 2014 at 3:22 am | Permalink

    Good post. I agree with each and every point of yours. Indeed mobile e-commerce in the new trend in the market. Most of the companies have started moving to mobile e-commerce.

    • ECOTTAdmin ECOTTAdmin
      Posted February 5, 2014 at 11:42 am | Permalink

      Adam,

      Thanks for the compliments on the article! It will be exciting to see where mobile-commerce goes in 2014.

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