Ecommerce Snapshot: American Carpet Wholesalers

I look at a lot of ecommerce sites, as you know. So when I say that the screenshot below is one of the busiest home pages I’ve ever seen, that’s saying something. Take a look for yourself and you’ll quickly see what I mean about the American Carpet Wholesalers home page. With all these images and all this clutter, how is a shopper supposed to know where to go or what to do? Oh, and keep in mind that the main image in the middle there is a carousel that rotates through 9 pictures, switching every few seconds. It takes about a minute to take it all in before you can even begin to navigate the site… It makes me tired just looking at it.

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If the home page wears me out this much, I doubt I’ll be continuing on to shop or purchase. My recommendation here should be obvious: simplify!


Which site that you’ve seen has a cluttered or busy home page like this one? Let me know in the comments below!



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