Today’s Top Ecommerce News focuses on fit with its 3-D try-on app (Internet Retailer)
“Those shopping woes are what drove to create a 3-D virtual try-on mobile app for eyewear shoppers, Amy Larson, vice president of e-commerce, says. Rather than displaying frames by themselves or on models, the app displays them all on a three-dimensional model of a shopper’s own head. The shopper can turn her virtual head from side to side and pull the frames up and down on her face, tapping the image for product details or to save it as a favorite. The app can simultaneously display four renderings of her head, each with a different pair of glasses. A shopper browses eyewear in the app using’s standard filters, such as style and brand.”

Shopify Raises $100M To Drop The ‘E’ And Become The Commerce Company That Spans On- And Offline (Tech Crunch)
“Ottawa-based Shopify has already raised a considerable amount of money, especially for a Canadian company, and its Series C round continues that theme: The e-commerce company has raised $100 million from existing investors, as well as new ones, including OMERS Ventures and Insight Venture Partners; the goal is to help Shopify drop the ‘e’ and embrace all kinds of commerce, for all kinds of merchants, in all kinds of settings.”

B2B Marketers Use Stories for Successful Digital Video (eMarketer)
“Digital video, long an amusement for consumers and a tool for business-to-consumer (B2C) marketers, is nudging its way into the business-to-business (B2B) marketing mainstream, according to a new eMarketer report, “B2B Video Marketing: Best Practices for 2014.” B2B marketers are investing in video marketing because, like most internet users, B2B clients and prospects are devoting more time to watching digital video. Businesspeople are drawn to B2B video for pretty much the same reason consumers watch video—it’s entertaining.”


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