Today’s Top Ecommerce News

How Pinterest Saves the Day (Again) With Now-Trending Tool for Ecommerce (HubSpot blog)
“For all those holdouts who still think Pinterest is a place to store recipes or create dream boards, the social platform has changed the game yet again. Pinterest is the fastest-growing social network available at 53 million monthly users, with more clout when it comes to ecommerce than both Facebook and Twitter. And just when we all thought they’d won the game, they went and topped themselves again. The Wall Street Journal reports Pinterest will now offer the Now-Trending tool to ecommerce sites. This tool will integrate with the ecommerce company’s website so that any visitors can see right away which products are getting the most love on Pinterest.”

Less Than A Year Post-Pivot, Payments Platform Spreedly Raises Additional $500K (Tech Crunch)
“But the difference is that Spreedly itself is not a payment gateway – instead, it allows developers using its API to specify which payment gateway they want to use for each transaction. “On the front-end, we look like a modern payment gateway API, and developers really like that,” explains Spreedly CEO Justin Benson. “And then they just have to do one additional step,” he says, referring to the addition of the payment gateway. “We don’t touch the money flow – Stripe, Authorize.net – those guys do.””

Five tips to ensure top mobile performance during the holidays (Internet Retailer)
“M-commerce sites will be pushed to their limits this holiday season, and there are five things retailers can do to ensure mobile pages load on smartphones swiftly and mobile sites are essentially always available, Duross says. To achieve peak performance, retailers, Duross advises, should: Reduce animation. TV viewers have time and expect to be dazzled; mobile web users want specific information quickly, and during the holidays they’re in a hurry, Duross says.Animation only slows down the process,” he says.”

 

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