Badge of Honor: Street Promotion from Fancy.com

We have written a couple post on Ecommerce Outtakes about social shopping site Fancy.com. First, we wrote about some problems we had with the site, and later, we wrote about how they actually followed some of our advice (though we still had additional suggestions). Good thing Fancy was on our radar, because a member of our team spotted a cool promotion on the streets of NYC this week, and we had to give it a Badge of Honor. Check it out.

While walking to work, our team member Laura spotted some police tape surrounding the scene of a “murder”: a pumpkin smashed open on the sidewalk. Hilariously, someone had outlined all the pumpkin bits in chalk, and set  up crime scene markers for each one. Too funny:

fancyhalloween1

Nearby, a sign on the ground explained the whole thing. Apparently the victim was Mr. Fancy T. Pumpkin, a dear friend of the folks at Fancy.com. They encouraged people to spread the word about this “crime” by sharing a photo of the crime scene on Twitter or Instagram using the hashtag #RIPFANCYPUMPKIN. It’s all a part of a viral marketing campaign. People who share the photo and use the hashtag will get a $10 gift card to use on the site. What a cool idea to get new customers shopping on the site!

fancyhalloween2

We just love the concept here. Taking a social media campaign offline and onto the streets can make for a really fun and interesting promotion. The way this one from Fancy.com incorporates humor along with the seasonal imagery of the smashed pumpkin makes it awesomely worthy of our ecommerce Badge of Honor.

Have you seen any cool street promotions? Tell us about it in the comments!

2 Comments

One Comment

  1. Posted November 4, 2013 at 12:14 pm | Permalink

    Really cool idea for promoting a new site. Good job Fancy.com!

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