Today’s Top Ecommerce News For Sept 18

How digital coupons influence shopping behavior (Shop.org)
“This summer, 54 percent of online back-to-school shoppers cited coupons as the leading factor that influenced them to shop at a particular store. The latest Shop.org Snapshot report “Consumer Use of Digital Coupons” examines the new frontier in coupons: digital and mobile.”

How to build your email list to personalize the ecommerce experience (Econsultancy.com)
“Like the excitement you feel when getting a phone number to set-up a date, gaining an email address from an ecommerce website visitor is the first step in building a relationship and turning that shopper into a customer.
But how can an ecommerce site gain visitor confidence in order to encourage them to provide their email address?”

Marketing to Affluent Customers, for High Margins (Practicalecommerce.com)
“Many online retailers compete on price. But selling luxury products to relatively affluent shoppers with annual incomes above $100,000 per year is an exercise in brand building and content marketing. Shoppers buying luxury apparel and accessories spend $902 per purchase on average, according to a Google Think Insights report released this month, and $3,835 per purchase on jewelry and watches on average. Other luxury purchases may include electronics or household items, including furniture.”

1 Comment

One Trackback

Post a Comment

Your email is never published nor shared. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

*
*