Today’s Top Ecommerce News For Sept 11

Managing the Gross Margin of your Ecommerce Business (Practicalecommerce.com)
“The gross margin calculation of sales minus cost of goods sold is a fundamental key performance indicator of any business that sells products. It measures the profit generated from each product you sell. It is something that many small ecommerce merchants overlook when they focus exclusively on revenue growth or volume.”

PayPal Lights Beacon for Hands-Free Payments (Ecommercetimes.com)
“PayPal on Monday announced new technology that aims to make paying for goods as simple as walking into a store. Specifically, PayPal Beacon is a contactless payment system that uses Bluetooth Low Energy to connect with customer handsets to send offers and complete transactions”

Beyond Responsive Design: Contextual Merchandising (Getelastic.com)
“Responsive design is steadily gaining adoption as it offers a scalable way to serve your website across different screen sizes, namely mobile devices like smartphones and tablets”

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