Today’s Top Ecommerce News For Sept 6

4 New Twitter Stats to Help You Turn Followers Into Customers (Colderice.com)
“As a small business owner you know the importance of social media as a low-cost, effective, and potentially explosive means to grow your business.”

An easy way to measure a product’s conversion rate (Bigcommerce..com)
“The overall conversion rate for your store is an important metric for measuring and improving performance. It’s usually pretty easy to get, depending on your platform. But when working to grow your business, it pays to get granular, especially when it comes to optimizing your products. I always recommend that you know how a specific product is converting before you start optimizing it for pricing, description, SEO keyword phrases, etc”

Using video to engage customers, increase rankings and improve conversion (Bigcommerce.com)
“It is no surprise that the the rules of effective marketing change pretty regularly. With the rise of YouTube and online media, using videos to engage your customers is now one of the best ways to drastically improve your bottom line.”

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