Today’s Top Ecommerce News For August 29

9 Data Sets Every Ecommerce Company Should Measure (Mashable.com)
“Curious about which metrics really matter, we asked a panel of successful e-commerce entrepreneurs which pieces of data they measure regularly and what it tells them about their overall strategy. Their best answers are below.”

comScore: Mobile Commerce May Top $25 Billion This Year (Mashable.com)
“Mobile commerce sales in the United States topped $10 billion in the first half of 2013 and could pass $25 billion by the end of the year, according to new survey data from comScore. By comparison, mobile commerce hit $8.3 billion the first half of 2012 and $20.1 billion for the full year.”

ShopPad Raises $500K To Instantly Turn Online Shops Into iPad-Friendly Websites (Techcrunch.com)
“ShopPad, an e-commerce platform that turns retailers’ desktop websites into tablet-optimized experiences, is today announcing $500,000 in seed funding for its software-as-a-service technology now used by more than 10,000 online merchants.”

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