Ecommerce Snapshot: Hot Topic

While browsing around online the other day, I saw an advertisement for the Hot Topic ecommerce site. I decided to click through to check it out, and I found myself in the men’s clearance section. Sure, it says Guys Clearance at the top of the page, but take a look at the products here. Not sure how many guys are really in the market for a Hello Kitty purse or a silver glitter wallet… Time to put the items in the right section!

hottopic copy



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