Today’s Top News For August 20

Ecommerce trends that may help brands connect (
‘Back to school shoppers are expected to push more than $70 billion retail dollars into the US economy this month. That is a drop in the retail bucket, especially when we take holiday shopping forecasts into account. According to one forecast holiday shoppers could spend more than $600 billion.”

The Ultimate Guide to Increasing Ecommerce Conversion Rates (
“If you run an online store, you’re always trying to boost your sales. Here’s how to increase the conversion rate of your ecommerce site. What’s the conversion rate I can be happy with?
Don’t worry about ‘average’ rates. A good conversion rate to strive for is better than the one you have right now.”

Multichannel storefronts way to go for e-commerce success (
“Less than one year ago, the small business world was atwitter (pun intended) with the possibilities associated with Facebook commerce — even though larger retailers clearly were reporting mixed results with their own efforts.”

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