Today’s Top News For August 20

Ecommerce trends that may help brands connect (Bizreport.com)
‘Back to school shoppers are expected to push more than $70 billion retail dollars into the US economy this month. That is a drop in the retail bucket, especially when we take holiday shopping forecasts into account. According to one forecast holiday shoppers could spend more than $600 billion.”

The Ultimate Guide to Increasing Ecommerce Conversion Rates (Conversionsxl.com)
“If you run an online store, you’re always trying to boost your sales. Here’s how to increase the conversion rate of your ecommerce site. What’s the conversion rate I can be happy with?
Don’t worry about ‘average’ rates. A good conversion rate to strive for is better than the one you have right now.”

Multichannel storefronts way to go for e-commerce success (Zdnet.com)
“Less than one year ago, the small business world was atwitter (pun intended) with the possibilities associated with Facebook commerce — even though larger retailers clearly were reporting mixed results with their own efforts.”

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