Ecommerce Snapshot: REVOLVEClothing.com

A friend steered me toward the Revolve Clothing ecommerce site, and right into today’s snapshot. When I navigated to the women’s dresses section, I looked to the left navigation for some refinement options to help me narrow down this selection. Above the filters for price, color and size, shoppers can select a category. But really, how helpful is this when there are so many options that I have to scroll to see them all? 39 categories is too many categories, guys. Trim this list!

revolve1 copy

1 Comment

One Comment

  1. Posted August 8, 2013 at 12:14 pm | Permalink

    An even bigger problem is that their filters only _look_ like faceted search — they’re only only parametric. You have to click search (an extra step), and it doesn’t eliminate dead ends. They need to fix this. I kept clicking and waiting, wondering when the page would refresh. The interface is different on search vs. navigation, which is also a no-no.

    Either way, you can get to a place like this: http://www.revolveclothing.com/Brands.jsp?d=Womens&s=Brand&c=&sc=&pageNum=1&pageGroupStartPage=1&preload=false&isPopupEnabled=true&search=cami

    That should never happen. Faceted search should eliminate those calculations a priori. Think about it, you can “click” on them a priori to know whether any single click will yield a 0 results page!

    I like their product and merchandising overall, though.

Post a Comment

Your email is never published nor shared. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

*
*