Today’s Top Ecommerce News

SEO and Magento Ecommerce (Practicalecommerce.com)
“The bottom line for any Ecommerce site is selling products. The idea is (or should be) to make money. In order to do this you have to get people to visit your site, and once there convert them into customers. Getting visitors is done by marketing your site. The conversion is done by a combination of making sure the right people visit and your site looks the part to convince the visitors to order from you”

5 Rules For Interacting With Customers in Social Media (Plumbersurplus.com)
“Social media has emerged as one of the best ways to keep in touch with your customers. Yet it can be a little confusing to know how to do this in the most effective manner. Social media is, after all, supposed to be for socializing. How, then, can you best utilize it for business? Let’s take a look at a few basic rules.”

Why Top Brands Are Focusing On Online Personalisation (Monetate.com)
“The Realities of Online Personalization, exclusive research from Econsultancy and Monetate, recently revealed that 94% of companies believe that online personalisation is critical to their future success. Despite this, more than 56% of companies do not deliver a personalised website experience.”

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