Today’s Top Ecommerce News

Celebrity Chefs Meet Ecommerce (Internet Retailer)
“Rue La La, a members-only online retailer of lifestyle products ranging from fashion apparel to home furnishings and cooking ware, will debut next week a series of videos featuring celebrity chefs whipping up their favorite recipes. And while learning the cooking techniques, viewers will be able to buy in an online boutique featured adjacent to the video the same pots and pans and knives the chefs are using.

“The celebrity chef curated Sunday Supper series is revolutionizing the cooking and shopping experience by offering access to the tools and tips all in one place,” says Michael Mosca, executive vice president, living products. “Through these boutiques, members are able to watch the chefs create the recipe from start to finish and then immediately have access to the elements needed to bring it to life.””

Cyber Security for Ecommerce (Practical eCommerce)
“While cyber security is frequently associated with foreign espionage, 75 percent of security breaches are driven by financial motives, according to the Verizon’s RISK Team’s “2013 data Breach Investigations Report.”

Cyber criminals can gain access to customer information in two ways: (a) from data stored on the merchant’s network, and (b) via access to consumer’s physical devices. The increasing use of mobile devices for online purchases creates even more vulnerability because these devices are not as secure and people are more prone to losing them.”

Personalized Shopping Startup The Hunt Adds Tyra Banks as Investor (Tech Crunch)

“The amount of Banks’ investment was not disclosed, but The Hunt CEO Tim Weingarten tells TechCrunch the money will go to improving functionality and user engagement. While Weingarten also declined to give specifics of the direction The Hunt is heading, he says users can expect to see new developments within the next few months. Prior to its most recent investment, The Hunt raised $2 million from Javelin Venture Partners and another $700,000 from Ashton Kutcher, Guy Oseary (Madonna’s manager) and Rohan Oza.

The motivation is supposed to be intrinsic, community-based and what drew Banks into the investment. But it’s also an opportunity for brands and e-commerce sites that make sales off these hunts to supply them with their own companies’ options. Either way, The Hunt’s model is good for monetization, because users go in with the intent to find and to purchase. Hunts are a useful tool not found on other fashion discovery sites like Pinterest, Polyvore, Fancy and Wanelo, which are more geared toward browsing.”

 

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