Today’s Top Ecommerce News

What You Need to Know About the New Facebook Ads (Shopify.org)
“Facebook quietly announced a slew of changes to its ads and Page tools this summer.
Aside from the addition of hashtags, most of the updates weren’t covered outside of social marketing circles. As a store owner, these changes are meaningful for your business if you currently run Facebook ads or plan to in the future.”

SEO and Magento Ecommerce (PracticalEcommerce.com)
“The bottom line for any Ecommerce site is selling products. The idea is (or should be) to make money. In order to do this you have to get people to visit your site, and once there convert them into customers. Getting visitors is done by marketing your site. The conversion is done by a combination of making sure the right people visit and your site looks the part to convince the visitors to order from you. This conversion is important.”

Track this Trending Brand Builder: Using Tumblr for your Business (Solidcactus.com)
“Just another kid’s social media site or a robust blogging platform? Tumblr is pegged as the can’t miss social brand of the year. Now in its fifth year, Tumblr has 55% year over year growth and was given a 1 billion price tag in a purchase by Yahoo! – but none of these are the reason you should be testing the waters of this micro-blogging site.”

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