Promoting an eCommerce Store on a Budget (Theshoppad.com)
“It’s difficult to get noticed as an alternative to the 800-pound gorillas of the eCommerce world. The search engines increasingly remove commercial sites from the results, replacing them with their own ads and shopping programs. Today, results focus more and more on content, not products. The secret to winning SEO in eCommerce is by building unique content.”
Tablet app revenue to surpass smartphone by 2017 (cbronline.com)
“App revenue generated from tablet PCs is expected to surpass the smartphone app revenue in 2017, according to a report from ABI Research.
According to the report, additional spending of the tablet users for apps compared to the smartphones due to larger screen size and better user experience for gaming and reading are expected to drive the growth.”
Implementing Live Chat: Dos and Don’ts (Practicalecommerce.com)
“Many online merchants who use live chat on their stores have seen significant increases in sales. This includes Bloom Nation, an online florist. According its founder, Gregg Weisstein, shoppers are 11 times more likely to convert when engaged in live chat. Similarly, David Handmaker of Next Day Flyers, an online printing company, told me that live chat has boosted his site’s conversion rates. “We’ve run split tests and seen a lift of 47 percent when using live chat versus when we haven’t had live chat turned on.””