I went to the Office Max ecommerce site in search of a notebook. Now, by notebook, what I had in mind was some kind of nicely bound, 3-ring sort of notebook. The kind I could put a presentation in to make it look professional. Seems simple enough. But little did I know the flood of results I would get by entering “notebook” into Office Max’s search function.
Wow, 57 pages of results?! Obviously I need to narrow this down… But with all these possible categories in the left-hand navigation, that becomes a really overwhelming task. There has to be a better way!
Of course, cutting down on these categories would be a start. Probably most of the people searching for “notebook” aren’t looking for an item in the Storage or Media & Entertainment Furniture categories. Taking out the less popular categories would make this list shorter and easier to use. Also, a suggested search function could be helpful as well. Asking if shoppers are looking for “single subject notebook” or “notebook PC,” etc., would help people to find the search term that will better lead them to the products they want.
In the end, I couldn’t really find the kind of notebook I was looking for. This ecommerce site search really needs some improvements. Help me out, Office Max!