ECommerce Snapshot: Chanel

Even though Chanel has kept their focus on brick and mortar stores, they made sure to include full functionality on their ecommerce site. It could be easy to understand that a company only offering a piece of their entire collection on their site may cut a few corners but Chanel did not. The opposite is actually true and Chanel included some features which some full fledged ecommerce companies do not even use, for that we tip our hats to Chanel’s ecommerce team.

Very easy way to have customers self-segment themselves to receive more targeted emails.

Very easy way to have customers self-segment themselves to receive more targeted emails.

Remember the last email subscription you unsubscribed from? Remember actually wanting to subscribe to it originally, only to get bombarded with a bunch of irrelevant things you did not want? The worst feeling is being subscribed to an email list only to have one of out every ten emails be relevant to you. Chanel helps alleviate this issue by letting you opt in and out of certain email lists from the point of entry. Are you a big fan of Chanel’s cosmetics but cannot afford their jewelry? This would be true for a lot of people and no one wants to be reminded they can’t afford a $5,000 watch through an email. Very clever feature and something a lot of sites should do.

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