Yesterday’s post about the ShopStyle by POPSUGAR email led me to the Madewell ecommerce store. As I explored around this apparel site, I realized that one outtake led right to another, because there are some things on Madewell’s site that can definitely stand to be improved. Mainly and most importantly, there is a glaring lack of both sorting and filtering options. This store has so many great products to browse through, but no way to narrow down the search! Let’s take a look.
When you select any of the categories from the top of the page, like dresses for example, you find yourself on a page with lots of products. However, there aren’t any sorting options. I would love to see a drop-down menu at the top allowing me to sort by lowest price, highest rating, or newest items. Also, the only filtering options on the left navigation are for refining by the type of dress, either waist defined, shift, or sweater & knit. That doesn’t help me narrow things down much! I would suggest adding the ability to filter by color, size, skirt length, etc. This would be far more helpful to the shopping experience.
Here’s another example, from the Shoes & Sandals category. At least here, there are more sub-categories to choose from which allow shoppers to get to a page of a specific type of shoe. Most of these sub-categories have a more manageable amount of products to browse, but again, no sorting option.
Please Madewell, add some filtering and sorting capabilites to your ecommerce store. Even the addition of the basics, like sorting by price or filtering by size, would be a great improvement to the user experience. Being able to narrow down the results makes shopping on the site a whole lot easier!