ECommerce News

Pinterest lets retailers dig into what shoppers are ‘pinning’ (Internet Retailer)
“Pinterest is the social network where consumers can ‘pin’ and share favorite products and images from around the web. Those pins are often accompanied by a brief description or caption that appears below an image of the pinned item. Consumers then gather pins on a board on Boards are organizational tools that brands and users use to gather pins together around a particular theme—for example, “Problem Solvers: products, ideas & tips that help solve common household problems.”

The tools enable businesses, including e-retailers and consumer brands, to track how many consumers have pinned content from their sites, how many have clicked from Pinterest to their sites and how many consumers have seen those pins on the social network. Web site owners will also be able to see their most-pinned and most-clicked pins.”

Who Knew? Urban Outfitters is an E-Commerce Role Model (Racked)
“After an e-commerce push that nearly doubled Urban Outfitters’ profits in the last few months, the retailer announced that it’s going full steam ahead on the online front. But they want to make moves intelligently, naturally: The company’s CEO Richard Hayne told WWD, “[UO is] still in a very early stage of unlocking the potential that the Internet and mobile technologies bring to the consumer industry. The extraordinary rate of change these disruptive forces create brings both significant risk and opportunity.” Well, so far, so good.”

Facebook gives its news feed a face lift (Internet Retailer)
“Facebook Inc. today rolled out what it is calling a mobile-focused makeover of its news feed that increases the size of its photos and videos. The news feed displays updates from a user’s friends and companies that a user is a fan of, and it  is where users spend 40% of their time on the social network, Facebook says. With the new design, the news feed looks the same whether someone is viewing it on a desktop computer or a mobile device.”

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