Ecommerce Weekly Roundup!

In case you missed it, here are some highlights from the past week in ecommerce news and outtakes. Have a great weekend!

News headlines:

Ecommerce is now a trillion dollar industry: here’s how it happened (MemeBurn)
“A recently released eMarketer report estimates that Business 2 Consumer (B2C) ecommerce sales rose 21.1% in 2012 to a stunning one trillion US dollars. This all-time high figure is predicted to increase a further 18.3% to US$1.298-trillion in 2013.”

The Rise of the App & Mortar Economy (The Flurry Blog)

“The opportunity for retailers to extend their relationship with consumers outside the store has never been greater, or more mission critical. Gone are the days when retailers should focus the majority of their marketing effort attracting consumers into stores, where 95% of all purchases take place. In the new mobile app economy, devices are always with you, always on and always connected.”

AmEx Looks to Ignite Real Twitter Shopping (Adweek)
“Starting today American Express card members can link their Twitter accounts with their American Express accounts and tweet specified hashtags to actually buy products on the social network. The program is the latest in a spate of partnerships American Express has executed since 2011 leveraging its Card Sync technology—connecting card members with their Foursquare, Facebook, Twitter and Xbox Live accounts. But those programs have all only delivered deals, not actual goods. Consider this launch Card Sync 2.0.”

Outtakes:

Valentine’s Gift Search: Kohl’s vs JCPenney

“Lots of people are shopping for just the right gift for that special someone. I decided to try a little search of my own to see how two retail giants stack up against each other in the ecommerce arena. Let’s take a look at Kohl’s vs JCPenney! Jewelry is a popular Valentine’s Day gift, so I performed a search on both of these sites in order to compare the results page in terms of filters and refinement options.”

Competitive Coupons in Ecommerce?

“Accepting competitors coupons online can certainly get complicated, but it can also have some serious benefits. It may just be worth the hassle for higher traffic, increased conversions, and greater brand loyalty… or is it?”

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