Ecommerce News: Marketing

E-retailers Send Love (Internet Retailer)

“E-retailers can expect a fair chunk of that revenue pie, trade group the National Retail Federation reports.  In a recent poll of 5,815 consumers conducted by the group, 26.3% of say they will make their Valentine’s purchases online this year, up from 19.3% in 2012 and the most in the federation’s 10-year history of conducting this survey.”

Luxury retailers push in-app purchases via Valentine’s Day guides (Luxury Daily)

Bloomingdale’s, Nordstrom and Saks Fifth Avenue optimized their Valentine’s Day shopping guides for mobile smartphone and tablet applications to encourage consumers to make emotional purchases on-the-go. … “Personally, if I am shopping for a Valentine’s Day gift for my wife, I like the fact that I can privately search for ideas on my phone versus leaving a record of visiting high-end jewelry store sites on our shared desktop, only to have my wife get her hopes up when I by her candy and flowers.”

Using Sales Data to Automate email Marketing (Practical eCommerce)

“With these three key metrics, you can use the data to execute and automate your marketing campaigns. You can also observe deeper insights, such as the most popular products and how frequently they are bought. By knowing which products are the most popular, you know which ones you can continue promoting and where you need to focus new marketing efforts.”

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