ECommerce Daily News: Industry

M-Commerce Boom Over Holidays: One-Third Of E-Commerce Traffic Was Mobile; Sales Up 171%, Conversions Up 30% (TechCrunch)
“According to new figures released today from mobile commerce startup Branding Brand, mobile commerce over the 2012 holiday season saw major gains, with visits to m-commerce websites up 109 percent year-over-year, page views up by 116 percent, conversions up 30 percent, and sales up by a whopping 171 percent.”

Science’s Ellie Takes On Lululemon With New High Performance Activewear E-Commerce Platform (TechCrunch)
“Lululemon has been able to create an impressive business on selling its high quality, comfortable active wear for women and men online and in retail stores. But while I love my Lululemon workout gear (and wear it all the time), the prices are very high. A pair of workout pants is around a $100 with tax/shipping. Ellie, a new startup incubated by LA-based Science, is launching today that promises the Lululemon quality of workout gear at half the price.”

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