I was looking for a new case for my cell phone the other day, so I headed over to Amazon.com to shop around and check out some options. What I found was a very confusing shopping experience, which actually resulted in my almost ordering a case that doesn’t even fit my phone. Here’s why.
Using the search function, I entered “Galaxy Note II case” to find products for my Samsung phone. I scrolled through some of the results and came across a leather case by Mercury that I liked, so I clicked on the product page. As you can see in the product image, the picture on the phone screen is a white feather. On all the product images of the Galaxy Note II, I had been seeing the same feather.
However, I discovered this isn’t always true. Toward the middle of the product pages, there’s the section that shows products that “Customers who viewed this item also viewed.” I scrolled through a few of these pages and came to another cell phone case that looked cool. But this product image had the wrong picture. Instead of a feather, there was a dandelion. I clicked through to the product page, and it is in fact a case for the Galaxy Note II. It’s very confusing though, because this dandelion picture is mainly used around the site for the product images for a completely different Samsung phone: the Galaxy S III.
When you click through these recommended products in the “Customers who viewed this item also viewed” or “Customers who bought this item also bought” sections, the inconsistency in the images can easily get you mixed up. There is even a third photo in some of the product images that shows a sort of landscape picture, and it’s used for both the Note II and the S III. Yikes!
Your eye tends to take in the picture first before reading the product description. If you start to click through on items based on the picture, you may just find yourself buying a case for the wrong cell phone. So Amazon, let’s get some consistency here. Help shoppers by only displaying one screen image for each type of phone, and leave it at that.