Ecommerce News: Usability

3 Reasons Online Customers Never Return (Multichannel Merchant)

“The bottom line is that they didn’t find the shopping experience memorable—and you may never see them again. But fear not, there is a proven method for visitor retention. And it’s called personalization—aka using what you know about your online visitors to create highly individualized experiences for them.”

Making Ecommerce Sites More Useful (Internet Retailer)

“Every pixel matters. That’s what William Albert, executive director of the Design and Usability Center at Bentley University, wants attendees at the Internet Retailer Web Design & Usability Conference 2013 to understand. “There’s a very fine line between a very good and a very bad user experience,” he says. “The details really matter.””

The Pursuit of Tappiness: Six Easy Ways to Make Your Website Tablet Friendly (UX Magazine)

“Tablet traffic to e-commerce sites grew by 348% from 2011 to 2012, overtaking smartphone traffic for the first time. With the tablet market as young as it is, its footprint is only going to expand. This trend sends a strong message: if you haven’t already, now is the time to prioritize your website’s design considerations for tablet functionality.”

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