A couple weeks ago, I was searching for gift ideas for an office holiday party, so I decided to take a look at Restoration Hardware. Right from the home page, I saw a section for stocking stuffers that seemed like it would be the perfect place to find a gift for a coworker.
As I was scrolling down the page, I saw that lots of these products are “No Longer Available.” In fact, 65 of the 206 products on this category page are out of stock. That’s almost a third of the products!
Okay, so I can’t purchase these items now. But what if I want them in the future? Even if I click through to a product page, like for this Mini Scratch Map, there’s no information about when the product will become available. This is pretty frustrating.
I would suggest that rather than wasting space showcasing items that people cannot buy, Restoration Hardware could be using that space in a more efficient and productive way. For instance, they could provide a field where a customer can enter their email address to receive a notification when the product becomes available. This is a win-win, because it allows the shopper to stay informed, and it allows the company to gain knowledge about their customers. Everyone’s happy!