Amazon: $73 vs. $1042 For The Same Pair Of Shoes?

I desperately need a pair of running shoes so I do a quick Google search and a pair on amazon pops up. I click on them because come on.. who doesn’t love Amazon? But wait.. are these the same pair of shoes or are they different colors? I start clicking around randomly and I figure out that the highest price is $109… $73-$109 isn’t as dramatic as $73-$1042.90

Amazon, this huge price range may turn a few of your clients away especially if they feel like some of the shoes might be of a lower quality than others.

 

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