Watson: They have a Stapler For $640! But Staples Still Needs Help With Their Filters.

So I was doing my research about staplers (and no, you can’t ask me why I did it!). Where do you start such research if not on staples.com? And within 2-3 clicks you are on the following page:

What I would like to point out is the lack of understanding user requirements and generalizing of the filtering. The first important filter is “Narrow by Price” (see above screen shot): If I had to filter them I would break it $0-$25, $25-$50,$50-$100, $100-$650.

The reason: they have 73 staplers listed in the first filter, which make this filter irrelevant and can be solved with a “Sort by Price” function that already exists on the page.

The second filtering option that is completely missing from the page is “Up To” which will narrow the results by how many pages max this stapler can handle.

What Narrowing features are you missing?

9 Comments

9 Comments

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