Hey, Ticketmaster: The Bird Got Flipped

I like that Andrew Bird. Great music, lots of different styles. AND…sometimes he whistles in his songs. So, when I get an email about his show, I’m all excited. Until, that is, I read the not-so-fine fine print.

If you’re sending an email blast announcing “Various Venues” in “Various Cities,” you haven’t done due diligence on your e-mail segmentation. ┬áIt’s relatively easy to coordinate a focused email blast by zip code, city, etc. Yet we get “Various.” Just seems a little lazy, especially if I live in Topeka or Boise or Minneapolis and really like Andrew Bird but then get disappointed because I don’t want to shlep a thousand miles to hear Andrew Bird maybe whistle during his show. As in, here’s the tour listing:

That’s not Andrew Bird’s oversight; it’s Ticketmaster’s.

 

1 Comment

One Trackback

  • By Hertz So Good » Ecommerce Outtakes on May 14, 2012 at 3:21 pm

    […] addthis_share = [];}You might recall some rather extreme challenges I had a few weeks back with Ticketmaster. It’s all about location, location location…and access to that location, location, […]

Post a Comment

Your email is never published nor shared. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

*
*