Ahhh the weekend… Start it off right with a little Ecommerce Roundup! Check out these highlights from the week in ecommerce news and outtakes, then head out to enjoy some sun and fun!
U.S. e-retail spending rises 13% in Q1 (Internet Retailer)
“Consumers purchased $50.2 billion via their computers from online retailers in the first quarter of 2013, a 13% increase from the same quarter a year ago, web measurement firm comScore Inc. reports today. In addition, shoppers bought $5.9 billion worth of retail goods via their tablets and smartphones, says comScore, which reported mobile commerce sales for the first time..”
Google Analytics: 5 Custom Ecommerce Events to Track (Practical ECommerce)
“When it comes to data collection and analysis, there is no single right approach. Every site is different. The recommendations in this article may not apply to you; they may not be the highest priority for your site. Hopefully, though, they have illustrated how you can supercharge your Google Analytics implementation to capture data that can directly improve the business results delivered by your site.”
E-Commerce Soars in China (BOF)
“HONG KONG — Chinese consumers shop online, using gadgets like smartphones and tablets, more frequently than their counterparts elsewhere, according to a report released Tuesday by the consulting firm PwC. The findings, which are based on a survey of more than 11,000 online shoppers in 11 countries, underline the speed at which China has emerged as one of the world’s most wired retail markets.”