Welcome to Ecommerce Outtakes!

The Ecommerce Outtakes team believes that online shopping can be better, and we’re aiming to improve it, one blog post at a time.  This blog features website reviews by our  ecommerce-savvy authors, showcasing where websites have problems and offering suggestions to make them better. Read our latest posts below!

We know we’re not the only ones who have bad experiences while shopping online. Share yours with us, and we will post them on the blog! The easiest way is to download our free Chrome extension here, and use it to send any websites that drive you crazy directly to our team. 

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It’s Music Monday

It’s Music Monday! Maybe we’re still tired from the holiday party at the end of last week, but it’s been very quiet in the office today. (Hey, maybe we’re all extra productive today!) Either way, we’ve got our headphones on jamming out to some of these.

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Today’s Top Ecommerce News

Stiff Holiday Competition in Today’s Top Ecommerce News

Four ecommerce basics to put the jingle into your holiday sales

The time is now to make sure your ecommerce strategy is ready to deal with the hustle and bustle of the holiday retail season. Here are four key areas for online merchants to address in their ecommerce strategy to ensure their holiday retail season ends up with a stocking full of presents, instead of coal. (Entrepreneur)

Delivery Wars: How 3 factions are facing off

Amazon has teamed up with the USPS to provide Sun delivery, while Google is expanding its brand-name delivery service, Google Express. In the meantime, Silicon Valley sweethearts like ride-sharing service Uber are entering the fast-food delivery fray as others like Matternet develop futuristic drones. (Gigaom Research)

Seven tips for creating credibility for a marketable website

A website visitor’s first impression of you is based on how your site appears. Even if visitors survive the onslaught of color, they won’t last much on the page if navigating the website is onerous. With Google Analytics, you can track where visitors to your site come from, what they click on once they’re there, how long they stay there, and so on. (MarketingProfs)

 

What is your impression of these ecommerce current events? Leave a comment on the blog or discuss with other marketing professionals in our exclusive LinkedIn forum, Ecommerce Experience.

Contributors to Ecommerce Outtakes collect the most valuable pieces of top ecommerce news from sources all across the Web and make them available regularly in busy online marketers’ mailboxes. Be sure to subscribe to our newsletter for more posts!

 

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It’s Music Monday

It’s Music Monday! Enjoy our playlist inspired by the music from Dumb and Dumber, Radiohead, and little Miss No-Spotify-Tracks. (Although we still prefer our PPC Manager’s version of Creep, played acoustically in the office at least once a week since Halloween.)

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Today’s Top Ecommerce News

2 New Sales Days & 5 Security Lessons in Today’s Top Ecommerce News

Alibaba reports record $9 billion Singles’ Day sales

E-commerce giant Alibaba Group Holding Ltd reported more than $9 billion in sales on China’s Singles’ Day on Tues., illustrating the buying power of the Chinese consumer and the importance of the event in the retail calendar. Alibaba turned Singles’ Day, a Nov. 11 Chinese response to Valentine’s Day, into an online shopping festival in 2009. (Reuters)

online-shopping-festival-chart_singles-day_cyber-monday

Verizon announces ‘Connection Day’ with digital freebies

Verizon plans a new celebration this year called “Connection Day” on November 26, the day before Thanksgiving. Verizon customers who register immediately will get one free gigabyte of data added to their phone plans, and even non-customers can enjoy Connection Day by downloading the free FiOS Preview app to access free popular movies and TV shows on November 26th. (Mashable)

5 security lessons from the Home Depot breach

Home Depot really has their hands full fixing this debacle, but other retailers can learn a thing or two to keep customers’ information safe this holiday season. No matter how large or small your ecommerce business, go ahead and assume someone wants to steal your customers’ information. Don’t wait until the worst has happened to put security measures in place. (HubSpot)

 

What is your impression of these ecommerce current events? Leave a comment on the blog or discuss with other marketing professionals in our exclusive LinkedIn forum, Ecommerce Experience.

Contributors to Ecommerce Outtakes collect the most valuable pieces of top ecommerce news from sources all across the Web and make them available regularly in busy online marketers’ mailboxes. Be sure to subscribe to our newsletter for more posts!

 

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Today’s Top Ecommerce News

E-commerce explosion coming for 2014 holiday shopping: Dianne Buckner (CBC News)
“Forty percent of Canadians are spending their dollars online with foreign retailers, and that’s because the selection is not [there].” One million Canadian households started shopping online in the past 8 months, which industry insiders attribute to growing trends e.g.  in-store pickup, mobile purchases, wide offering selection.

Doing these 5 things can help you get more ecommerce sales this holiday season (Entrepreneur)
“Holiday-season ecommerce sales figures hit a high of $46.55 billion in 2013 and that number is expected to increase this season, continuing an upward trend of more consumers doing their holiday shopping online … These five things can help your business get a bigger piece of the pie this season.”

Wanted: Crystal ball for inventory demand (Practical Ecommerce)
“A good buyer will do the research, study the market, look at the sales history and do all the right things to minimize risk and ensure you stock items that sell. A great buyer will, in addition to that, be able to make reasonably accurate predictions regarding trends and get ahead of the game.”

Contributors of Ecommerce Outtakes collect the most valuable pieces of ecommerce news from sources all across the Web and make them available regularly in busy online marketers’ mailboxes. Be sure to subscribe to our newsletter for more posts!

 

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It’s Music Monday

It’s Music Monday! Here’s a playlist of some of our favorites to start your week off right. Listen in below:

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Today’s Top Ecommerce News

Twitter dives into ecommerce (Internet Retailer)
“Twitter Inc. is diving headfirst into ecommerce. The social network today announced a test that lets retailers, nonprofits and musical artists add a Buy button to their tweets. Burberry Ltd., No. 314 in the 2014 Top 500 Guide, and The Home Depot Inc., No. 16, are among the merchants participating in the test.”

Incentivizing your retailers to drive brand advocacy (eConsultancy)
“The key to cultivating advocacy from the inside out is to ensure your employees feel invested in your brand’s success. There are many ways to convert your employees from passive sales associates to true brand advocates that help ensure the success of a campaign.”

Using Google’s In-page Analytics, for Link Performance (Practical Ecommerce)
“Google’s In-page Analytics shows users which links get the most attention on any given page, providing valuable information about how site visitors are interacting with the content. The report shows a user’s live web page and it overlays click data, enumerating the percentage of clicks a particular link or set of links receives. If a page had received 10 clicks over the past month, and a particular link had been clicked on three times, it would have a 30 percent share of the available clicks.”

 

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It’s Music Monday!

Happy Music Monday everyone! Listen in to our song picks for the day and start the week of right:

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It’s Music Monday

Well, it’s one of the last Music Mondays of the summer… We hope you all are soaking up the sun while you still can! In the meantime, kick off the week with our top song picks. Listen in below:

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